Emma Swan is premiejager van beroep, en kan mensen opsporen die liever niet gevonden willen worden. Zelf wordt ze op haar 28ste verjaardag gevonden door een 10-jarige jongetje die zegt haar zoon te zijn. Hij zegt in een dorp, Storybrooke, te wonen waar alle sprookjesfiguren door de boze heks (zijn stiefmoeder) zijn verbannen en dat Emma de enige is die deze vloek ongedaan kan maken. Alle bewoners uit Storybrooke lijden door de spreuk aan geheugenverlies en weten niet welk sprookjesfiguur ze eigenlijk zijn.
As fairytale characters awaken from Queen Regina's curse, they are not transported back to their home; Prince Phillip and his traveling companion realize they will be facing a deadly foe.
We Are Both
Regina continues to seek a way to regain her powers; David continues his quest to find Mary Margaret and Emma; the seven dwarves discover what happens when one of the townspeople tries to leave Storybrooke's city limits.
Lady of the Lake
Emma and Mary Margaret try to find a portal that would bring them back to Storybrooke; Henry tries to talk Jefferson into reuniting with his daughter; on the eve of meeting Prince Charming's mother, King George poisons Snow White.
Belle threatens to leave Mr. Gold if he doesn't change his ways; the dwarves try to find fairy dust in the Storybrooke mine; Rumplestilskin tries to save his wife from a band of pirates.
As Regina tries to refrain from using her magic in order to regain Henry's trust, she starts seeing a ghost from her past; Mary Margaret and Emma find a survivor from an Ogre massacre; Regina struggles to learn the dark arts.
Emma follows Capt. Hook up a beanstalk in hope of finding a magical compass; a fellow thief wants to make an honest woman out of Emma.
Child of the Moon
Ruby's fear about turning into a wolf is confirmed when she becomes the prime suspect for a vicious murder; Leroy finds treasure in a Storybrooke mine that could help Emma and Mary Margaret.
Into the Deep
Cora tries to steal the compass from Emma and Mary Margaret; Regina and Mr. Gold must put David's life in danger in the hope that he will be able contact Mary Margaret.
Queen of Hearts
Hook and Cora face off with Emma and Mary Margaret in a race for the compass; Mr. Gold and Regina plan to kill anyone who enters the portal.
The Cricket Game
When Regina is accused of murdering a beloved fairy-tale character, Emma thinks she is innocent; Prince Charming and Snow White plan the evil queen's execution.
Mr. Gold tries to use an unwilling test subject to see if his spell works; Belle runs into vengeful Capt. Hook; David and Mary Margaret look for a bigger house.
In the Name of the Brother
A stranger may be a threat to the true identity of the townspeople; Cora tries to reunite with Regina.
Cora brings the giant to Storybrooke, where he unleashes vengeance on the town; Emma and Henry go with Mr. Gold to search for his son; Greg asks Belle what she saw on the night of his accident; Anton the Giant befriends humans.
Emma, Henry and Mr. Gold search for Gold's son in New York; Hook, Cora and Regina look for one of Rumplestiltskin's most precious possessions.
The Queen Is Dead
When Mary Margaret learns of Cora and Regina's plan for the dagger, she resolves to find it first; Mr. Gold continues his search for Bae; the Blue Fairy offers Snow White an enchantment to save her mother.
The Miller's Daughter
Cora and Regina try to overpower Mr. Gold; dark magic tempts Mary Margaret; Rumplestiltskin offers his services to Cora.
Welcome to Storybrooke
David, Emma and Mr. Gold try to protect Mary Margaret from a vengeful Regina; a man and his son find their way into Storybrooke.
Selfless, Brave and True
While off on her own to deal with what happened with Cora, Mary Margaret comes across an entirely wooden August; Neal invites his fiancee to Storybrooke.
Mr. Gold asks David for help jogging Belle's memory; Anton's magic beans begin to grow; Rumpelstiltskin goes after a thief.
The Evil Queen
Hook helps Regina with a plan to transport her and Henry back to Fairytale land; Emma grows increasingly suspicious of Tamara; the queen asks Rumpelstiltskin to transform her so that she can kill Snow White.
Second Star to the Right
Mary Margaret, David and Emma embark on a search when Regina and some magic beans go missing; Mr. Gold considers revealing the truth to Lacey; Bae winds up in 19th century London.
And Straight on 'Til Morning
Storybrooke's inhabitants brace themselves as Greg and Tamara activate the trigger within the curse; Mr. Gold mourns; Hook rescues Bae, who is being pursued by the Lost Boys.